Red Bull Ready Check Experience

Role

Product designer in team of product manager and engineers

Release date

June 2023

Overview

Previously, our players could only track their progress through rank icons, and Aimlabs lacked a sense of progression otherwise.

With the introduction of ranked seasons, we'd have an entire play experience dedicated to the ranked experience, where players could separate their casual play from their competitive play.

For our inaugural ranked season, we partnered with Red Bull to create a themed event led to a live championship event with real money prizes.

This set the stage for future ranked seasons, each featuring new themes, tasks, and rewards.

DESIGNS

As this would be our first ranked season, a quick overview of what it was would help the user understand and get excited about the season ahead. These would change every season depending on rewards, theming, and special conditions.

As a legal requirement, users would be required to read Terms and Conditions. I had to find a way to condense a lot of legal jargon and text into an easy-to-understand solution.

On the left, users could track their progress in each task category at a glance, with an overall rank at the top.

Quicking "play" would immediately enter the user into the task, and "info" would open a popup with more information about the task. This 2-option system was designed as part of a product requirement that would get the user into the game sooner.

For our first implementation, we created an information hub where users could learn about our partner, Red Bull, and get a detailed overview of how the ranked system worked. This hub was integrated with a "missions" system designed to motivate players to climb the ranks and engage with various aspects of the ranked season.