Overview
I was tasked with creating the concept for a healthy beverage design system.
enjoyabo is a ready-to drink boba (bubble) tea drink that would be available at any store people normally shop at, reducing the need to go to a boba tea shop. It is targeted towards young adults.
Roles: Packaging design, visual identity, illustration, conceptual
Problem
There is no ready-to drink boba tea that currently exists on the market.
Current premade teas have too much sugar and many don't use real ingredients. They also use plastic bottles, which are detrimental to the environment.
Solution: enjoyabo
Healthier alternative to boba shops
Healthier alternative to boba shops, but with the same experience. (see diagram)
Preserves nutrients in tea without using syrups, uses 100% fruit and natural sweeteners
Tapioca? tapi-NO-ca
No tapioca, so boba won't get soggy.
Instead, shelf-stable popping boba is used.
No extra trip necessary
Able to pick up at any stores you normally shop.
Save the earth
Eco-friendly packaging reduces plastic waste.
Designed to fit in...er, stand out
According to Adobe's 2019 visual forecast, this generation relates the most to self-expression, standing out, and aesthetics.
enjoyabo's bottle is designed to correspond with these traits and be a customizable vessel, even after consumption.
Put it on the 'Gram
Glass bottle and minimalist design encourages
re-purposing and photography for the "aesthetic".
Stickers!
Each bottle comes with a sticker on the lid to decorate and customize laptops, bottles, etc, a favorite of college students.
Stickers
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