Overview
Crazy Cow is a concept for a barlour (bar/parlour) that offers boozy ice cream scoops and milkshakes, and desserts that pair well with ice cream.
Roles: Illustration, handlettering, branding, packaging design,
visual design, conceptual, advertising, copywriting
We take fun seriously
Traditional bars and boozy ice cream bars typically have dim lighting, dark color schemes, and a "serious" atmosphere. Ice cream is supposed to be fun! Crazy Cow utilizes fun design and copy to create a light-hearted mood.
Down to the names of the flavors of ice cream, Crazy Cow prides itself in its ability not to take things too seriously. With names like “Life’s a Party!”, it’s a fun experience all around. I mean, imagine asking your bartender for one scoop of "Butter Than You"?
Target audience
Based in young, urban areas, it is a perfect place primarily for 21-35 year olds to spend time with friends, enjoy a fun date, or just enjoy the treats and atmosphere.
With the younger generation using dating apps, having exciting and unique locations to go on a first date or to just have a good time is a priority. With traditional bars being favored by the older generation, sometimes our target audience can feel out of place. Crazy Cow is an opportunity for people like Kim, below, to have a new experience with friends, or even to go on dates with.
Style
Packaging
Advertising
Ads to attract new customers to Crazy Cow that would be seen on bus stops and subways, and on Instagram. Creating fun and playful ads that show the personality of Crazy Cow would attract like-minded people.
